Morning Update: Denny’s ambushes Burger King; Maccas’ problems; Snapchat charging for unviewed ads?; Netflix’s new audience

AdWeek: Denny’s Offers to Partner With Burger King, Since McDonald’s Is Being a McChicken

For something proposed as a peace offering, this McWhopper idea from Burger King sure seems to be escalating the burger wars.

Last night, Denny’s blitzed its Twitter, Facebook and Instagram accounts with the proposal to partner with Burger King on creating “a Slampper© or a Whammper© or a Whoppaslamus-rex© or something.”