Morning update: Dog follows shoppers on billboard, Spike Lee on branded content
AdWeek: A Dog Trails Shoppers Around a Mall on Its Billboards, Hoping to Be Adopted
How much is that doggie on the billboard?
Barley, the pixelated pooch in question, appears to follow shoppers around East London’s Westfield Stratford mall in OgilvyOne’s “Looking for You” campaign, designed to promote pet adoption for Battersea Dogs and Cats Home.
For the dog campaign. Some people aren’t dog lovers. It would have been good to have a cat flyer as well – then the person sees the dog or the cat. I suppose it would have been a bugger to get the cat to perform to brief though.