Morning Update: Dora the Explore is a buzzkill in Geico’s new ad

Miranda Ward

April 27, 2015 8:17

https://www.youtube.com/watch?v=amy3mFmCDSU

AdWeek: Dora the Explorer Is a Dream-Crushing Buzzkill in Geico’s Excellent New Ad

Geico’s “It’s What You Do” campaign, while mildly amusing, hasn’t produced any true gems—until now.

While it would be nice not to spoil the ending of the Antarctic ad below, Geico kinda gives away the punchline by titling the video “South Pole, Dora the Explorer.” Still, it’s enjoyable as hell.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.