Morning Update: What marketers need to know from today’s Apple event; Nat Geo to abandon nonprofit status; Brands celebrate Queen

September 10, 2015 8:20

Ad Week: What marketers need to know from today’s Apple event

Apple held its annual developers event today in San Francisco, where it debuted a bevy of product upgrades for the iPhone, iPad, Apple TV and Apple Watch.

Cupertino, Calif.-based Apple’s new iOS 9 operating system was part of the show, but purely on a technical level. Apple’s execs didn’t go over how the upgraded system will let iPhone and iPad users download third-party software that eliminates ads on the mobile devices, an issue that marketers will certainly continue to keep an eye on.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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