Mumbrella Logo
Login
News

Morning Update: Duracell taps Star Wars; FHM is back; write an essay to own a newspaper; why open plan offices are a bad idea

October 19, 2016 8:37

https://youtu.be/iA7xYeiWg54

Ad Week: Ad of the Day: Duracell’s Latest Star Wars Ad Spreads Cheer in a Children’s Hospital

A long time ago, in a hospital far, far away …

Duracell returns to the Star Wars universe today, launching a holiday-themed tie-in to Rogue One: A Star Wars Story ahead of that film’s release in December. The 60-second spot plays off Duracell’s holiday donation of 1 million batteries to power toys at 147 Children’s Network Miracle Hospitals nationwide.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Subscribe

Topics
Duracell FHM Google Hardwick Gazette Netflix Piers Morgan Star Wars Weber Shandwick
Latest
Google reignites campaign against under-16s social media ban
Out-of-home operator Gawk ends relationship with Ooh Media, aims to win ‘divorce’
Digitas Australia gains MD from VML Commerce
Nine and Warner Bros already casting The Golden Bachelor Season 2
Foxtel's plan to bowl over sports fans this summer

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.