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Ad Week: If You’re Sick and Tired of Hipstery ‘Maker’ Culture, Watch This Hilarious Video Now

Creatives everywhere fetishise maker culture and the glory of handmade creation. But the line between DIY authenticity and insufferable hipsterism is a thin one, and Internet videos celebrating maker culture—they’re everywhere—can be an absolute horror to sit through. Except for this one.

It offers us a snapshot of one of the purest makers ever—a real artist at his craft. You’ll never look at artisanal creation, or perhaps breakfast, the same way again. Fun video by freelance copywriter Andy Corbett and director/photographer/editor Patrick Kehoe.