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AdWeek: Doritos Has Launched Limited-Time Rainbow Chips in Support of the LGBT Community

Now it’s not just Skittles that wants you to taste the rainbow.

Today, Doritos launched its product celebrating LGBT pride: Doritos Rainbows, created in partnership with the It Gets Better Project. The multi-colored chips, inspired by the Pride flag, were designed to raise awareness and funds for It Gets Better, which supports young people struggling with their sexual identity or bullying.