Morning Update: Facebook rolls out live streaming; Spotify strategy chief exits; Brands celebrate #NationalUnderwearDay

facebook live streaming

AdAge: Facebook Adds Live Streaming but Only for Famous People

When mobile live-streaming apps Meerkat and Twitter’s Periscope caught people’s attention in the spring, some people started wondering if and when the trend would catch Facebook’s attention. Well, it has.

On Wednesday Facebook rolled out the ability for people to stream live videos of themselves to the social network that other people can watch and comment on, as they would using Meerkat or Periscope. And like Periscope, people will be able to store recorded versions of their live-streams so that people who didn’t catch them in time can watch them on the streamer’s Facebook page.

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