Morning Update: Ford gets cinematic with Mads Mikkelsen; how newspapers brought down Trump; Spotify unveils vertical ads
https://youtu.be/QMTBTm30JR8
Campaign Live: Ford campaign for new SUV stars Mads Mikkelsen in assassin role
The film, created by GTB, Ford’s bespoke agency in WPP, was directed by Jake Scott for RSA Films and features Danish actor Mads Mikkelsen, who starred as villain Le Chiffre in James Bond film Casino Royale.
Mikkelson, whose will this year appear in Star Wars: Rogue One and Marvel’s Dr Strange, stars as assassin Le Fantôme. The story follows a couple who enter a witness protection scheme after their evidence sends a crime kingpin to jail.