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https://youtu.be/EP7izIhmV5c

Creativity Online: Cute Kids School Top Athletes (With a Surprise Twist) in Gatorade’s Sweet Ad

In Gatorade’s sweet new ad from TBWA/Chiat/Day L.A., top athletes Usain Bolt, Serena Williams, April Ross and Paul George take their training to the max, grunting, frowning and dripping with sweat.

Along the way, cute kids who look like mini versions of the pros cheer them on and help to push them to the next level. Turns out the children are the athletes themselves, when they were much younger, and they illustrate the tagline, “The best never lose that love.”