Morning Update: Google and P&G team to beat ad-blockers; consultancies: ‘creatives don’t want to work there’

Ad Age: Google and P&G in Coalition to Police Ad Standards Across the Web

In possibly the broadest attempt yet to fix online advertising so that consumers don’t become obsessed with blocking it, Google has got together with a diverse group of marketers, publishers, agencies and industry bodies to create The Coalition for Better Ads.

Other participants include top global marketer Procter & Gamble, Unilever, The Washington Post, the 4As agency association, the Association of National Advertisers, the World Federation of Advertisers and GroupM, the world’s largest ad buyer.