Morning Update: HBO GO campaign draws on awkwardness of watching Game of Thrones with your parents; Amy Poehler returns in Old Navy ad
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
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Creativity-Online: Watching ‘Game of Thrones’ With Your Parents Sucks. Use HBO GO Instead.
“SS+K and HBO dramatize the worst parts of watching shows like “Girls,” “Game of Thrones,” and “True Detective” with your parents in a new campaign to promote the company’s on-demand streaming service, HBO Go. “Awkward Family Moments” taps O Positive director David Shane to showcase how excruciating it is to watch a steamy sex scene in “True Detective” with your dad, or be bombarded with questions from your parents about what house Daenerys Targaryen belongs to.”