Morning Update: Hefty sexes up garbage men; Restaurant offers pot-and-dinner pairing menu

Miranda Ward

January 9, 2014 8:40

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

https://www.youtube.com/watch?v=QGIop324C88

AdWeek: Hefty Is Now Sexing Up Garbage Men

“Following the trend of hunky men peddling not-so-hunky products (like Liquid-Plumr andKraft salad dressing) is Hefty with its new “Ultimate Garbage Men” commercial.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

Morning update

4 COMMENTS

Foot Shoe 9 Jan 14

This ad both objectifies men and is derogatory to garbage workers Australia wide. I will be making a complaint to the ad standards board.

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Ed 9 Jan 14

My initial reaction to @Foot Shoe’s comment was ‘give me a bloody break’ but the more I thought about it… if this ad featured women it’d blow up.

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Foot Shoe 9 Jan 14

I’m glad you managed to pick up what I was putting down there, Ed.

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Karla 11 Jan 14

And with standards board passing the Lynx ‘Balls’ ad, do you think this one will bother them?

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Morning Update: Hefty sexes up garbage men; Restaurant offers pot-and-dinner pairing menu

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