Morning update: Huggies helps blind mum see ultrasound, brands mark Star Wars Day

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AdWeek: Huggies Helped This Blind Mom See Her Pregnancy Ultrasound by 3-D Printing the Baby

Seeing ultrasound images is a special part of most pregnancies, but women who are blind, of course, don’t get that experience. So, Huggies Brazil approximated it for one visually impaired woman by 3-D printing a sculpture of her unborn child that she could touch.

Ad agency Mood worked on the project with 3-D printing firm The Goodfellas.

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