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Campaign Live: Iceland v Iceland: country may sue supermarket over use of name

Island nation Iceland is considering legal action against its British supermarket namesake of the use of its name, the country’s Ministry of Foreign Affairs has confirmed. A spokesman for the government department said: “I can confirm that this is being looked into, but no decision has been made.”

The retailer holds the European trademark for the use of the name Iceland, and said it had not been aware of any confusion caused by its name in its 46-year history.

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