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Alex Hayes

September 1, 2015 8:31

Mumbrella Asia: Ikea uses miniature kitchen parts as ingredients to promote its range of new products

Ikea is promoting its new range of kitchens with creative from BBH Asia Pacific which demonstrates how to construct a new kitchen in the form of a recipe.

The film takes miniaturised IKEA products and cooks them together in a frying pan before unveiling the finished product – a fully decked out Metod kitchen.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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