Morning Update: Ikea Singapore teams up with dog adoption shelters; David Abbott dies aged 75; Man puts up billboards telling celebrities to stop getting divorced
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
Creativity-Online: A Homeless Pup Could Be The Ultimate Home Accessory, says IKEA Singapore
“Visitors to Ikea stores in Singapore are being encouraged to add a homeless dog to their list of accessories and furnishings for their home. The retailer has teamed up with local adoption shelters the Animal Lovers League shelter and the Save Our Street Dogs shelter, placing life size cardboard cut-outs of animals who are up for adoption amongst its furniture displays. Those who think their home would benefit from a pooch can scan the codes on the cardboard dogs’ collars to go to a bio and video of each dog on the Home for Hope website.”