Morning Update: QR code alternative; Daily Mail editor paid over £1.8m
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
AdWeek: Indian Ad Challenges Men to See How Stupid They Look Ogling Women
“Objectification and rape go hand in hand—it’s easier, after all, to take advantage of a person if you don’t see her as a person. But what if you catch a glimpse of yourself in the act of objectifying someone? Would you like what you saw?
The humble QR code is more universal than Clickable Paper, or any of the numerous alternatives here in Aus that have been around for the last two or three years. Viewa, Netpage, NewsAlive etc have hardly been a panacea for print.
When you have tracks like Jason Derulo’s “Talk Dirty” (https://www.youtube.com/watch?v=RbtPXFlZlHg) sitting in the top 20 worldwide, you really don’t stand a chance with a short clip about some ogling Indians. People who like this kind of trash are too far gone. Reminds me of something my father taught me… “A man convinced against his will is of the same opinion still.”
QR Code reputation was spoiled by simple minded marketeers having
no idea beyond linking them to a webside. However, others had more phantasy and put loyalty and payment systems in place or created city trails leading consumers along a path of selected stores. Collectable tokens provide incentives to visit a mall and shopping from screens and paper are some more examples of smart use of QR codes. The real beauty is however, QR codes are cheap, work everywhere and the consumer has no need of anything else but his mobile toy.