Morning Update: ITV devotes ad break to promoting The Lego Movie; Newspapers scented with baby powder

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: Entire Ad Break Is Made of Lego in Delightful Stunt for Toy Company’s Movie

“Here’s a fantastic ad stunt orchestrated by media agency PHD on Britain’s ITV. On Sunday night, the TV broadcaster devoted a whole commercial break during an episode of Dancing on Ice to airing remade versions, done entirely in Lego, of four well-known British ads—to promote The Lego Movie.”