Morning Update: Jaguar’s new villain; JC Decaux’s largest-ever roll-out; Dos Equis’ ends Most Interesting Man; Havas wins Heathrow

Creativity Online: Professor Stephen Hawking Is Jaguar’s Latest ‘British Villain’

Jaguar’s British Villains campaign, which kicked off at the 2014 Super Bowl, has starred some distinguished British actors: Tom Hiddleston, Mark Strong, Nicholas Hoult and Ben Kingsley among them. Now, the campaign introduces a new evil mastermind, played by Professor Stephen Hawking.

Directed by Smuggler’s Tom Hooper, who helmed the original British Villains ad, the global ad promotes Jaguary’s first SUV, the F-PACE, and introduces the new theme of ‘British Intelligence’ to the campaign.