Morning Update: Kmart pushes layaway; Jean-Claude Van Damme’s epic split for Volvo; Newsreader abused for not wearing poppy

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

https://www.youtube.com/watch?v=tWhvG6RZL5w

AdWeek: Ad of the Day: Kmart Finds a Completely Evil Way to Push Layaway Program

“Each year, as the holidays draw near, you can depend on Kmart to start rolling out ads for its reserve-now, pay-incrementally layaway program. (In fact, Kmart couldn’t even wait for the official start of fall to begin touting it this year—the company’s first Christmas layaway ad aired in September.) While the ads usually focus on the convenience of the layaway plan, for its latest spot, the mass retailer is finally taking a different approach by poking fun at its competitors’ not-so-great offers.”