Morning Update: Lego’s (suprisingly low) ad spend; PopSugar’s new social media tool; how to get 20m views and no revenue
Campaign Live: Lego spent less than £2,500 on ads with Daily Mail in last two years
Lego’s decision to halt promotional activity with the Daily Mail should not hit the paper’s ad revenues because the toy-maker has spent less than £2,500 with the title since the start of 2015.
Lego UK spent £626 on digital with the Daily Mail so far in 2016 and £1,852 with the Daily Mail, in Scotland, in 2015, according to estimates by Nielsen given to Campaign. Even those figures may overestimate Lego’s media spend.
