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Ad Week: Droga5 has Johnsonville employees dream up their own (ridiculous) ads

Undoubtedly eager to take a break from stuffing ground-up meat into sausage casings all day long, employees at Johnsonville try their hand at creating commercials in a new campaign from Droga5 tagged, appropriately enough, “Made the Johnsonville Way.”

“Over the past three months, we interviewed almost 100 Johnsonville members, the people making the sausage, and had them pitch ideas,” Scott Bell, agency group creative director, tells Adweek. “Then we narrowed it down to three and put the full production budget behind them.”