Morning Update: Jason Statham is every man for LG; April Fool’s Hamburger rap album; Buzzfeed’s news plan; Google drops mic
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Ad Age: Jason Statham Stars in LG’s G5 Ad
LG’s newest phone, the G5, becomes available today, and along with it, the South Korean company is launching a new brand push starting with an ad that stars Jason Statham.
LG has been running some product-specific online ads recently, and while the ads launching today promote the G5, the new campaign, created by Omnicom’s EnergyBBDO, focuses on making a larger brand platform for LG’s mobile unit.