Morning Update: ‘Lockdown’ PSA marks nearly 100 school shootings since Newtown

AdWeek: Powerful ‘Lockdown’ PSA Marks a Grim Statistic: Nearly 100 School Shootings Since Newtown

“Classroom lockdown drills—at my first grader’s school and every other school in America—have become the norm since the tragedy at Newtown, two years ago this Sunday. The powerfully sad PSA below from Grey Toronto, unveiled today, takes place during just such a lockdown—and highlights a depressing statistic: There have been nearly 100 school shootings since Newtown, yet there has been almost no movement on gun control.

The end line nicely captures what has changed since Newtown—the level of fear in classrooms with young children. A 60-second version of the ad will air in digital and broadcast media leading up to the anniversary of the Newtown massacre.”