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Creativity: Under Armour ‘Multiplies’ Misty Copeland, Stephen Curry and Jordan Spieth in Stunning Ad

Athletes are their own army, according to Under Armour’s stunning new “Rule Yourself” campaign, created out of Droga5 and directed by Academy Award-winning DP/Director Wally Pfister of Reset. An anthem ad depicts American Ballet Theatre Principal Dancer Misty Copeland, NBA MVP Stephen Curry and two-time golf major champ Jordan Spieth in mesmerizing multiples, appearing as beautiful, perfectly calibrated armies of clones as they rigorously practice and train in their respective sports.