Morning Update: Matthew McConaughey and Jimmy Kimmel made ads for Austin video store

AdWeek: Matthew McConaughey and Jimmy Kimmel Made 3 Local TV Ads for an Austin Video Store

Matthew McConaughey and Jimmy Kimmel have taken it upon themselves to get some attention for an old-school video store in Austin, Texas, and they’ve created three hilarious local TV ads to accomplish this mission.

Vulcan Video is the kind of store that still rents VHS tapes, yet it has somehow managed to hang on in the digital age, and since Kimmel was in Austin for SXSW anyway, he decided to give back to the local economy by showing them what’s special about Vulcan Video—”other than the fact that it still exists.” (Vulcan was one of many submissions Kimmel received aftering putting out a call for a local business to stump for.)