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AdWeek: McDonald’s Billboard Gives Ridiculously Lengthy Directions to a Burger King Drive-Thru

Here is 2016’s most obnoxious (but fun) billboard so far.

McDonald’s has more than 1,000 drive-thru locations in France. Burger King has fewer than 20. So, McDonald’s is using this fact to flame-broil its rival in the most absurd fashion—by putting up a huge temporary billboard that gives driving directions to the nearest—very far away—BK drive-thru.