Morning Update: Mum goes fast and furious in Famous Footwear’s video; Porsche holds pitch in Singapore

Miranda Ward

February 19, 2015 8:25

https://www.youtube.com/watch?v=-j0H5sP-prk

AdWeek: Mom Goes Fast and Furious in a Minivan in Famous Footwear’s ‘Momkhana’ Video

Parents who are perpetually late in dropping their kids off at school, take note. This new Famous Footwear video shows you how to arrive on time and in style.

It shows stuntwoman Shauna Duggins tearing through quiet suburban streets in her minivan—which happens to be customized with a 550-horsepower engine—to get her kids to a Famous Footwear store. It’s not just fast driving: She performs donuts in cul-de-sacs and weaves between recycling bins to complete her mission.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

1 COMMENTS

Virginia Hyland 20 Feb 15

Love it. A creative agency who understands how to engage women and make us smile. Let’s hope it is the beginning of a new realisation that the essence of how to talk to us has changed for good.

User ID not verified.