Morning Update: Netflix doesn’t care about ratings; Anomaly gets Top Gear UK; Facebook rolls out new Likes; Instagram has 200K brands

Netflix VPN

The Atlantic: Why Netflix Doesn’t Release Its Ratings

Judging by online chatter, it’s tempting to assume that almost everyone with Internet access is watching Love, or Making a Murderer, or catching up on House of Cards before the new season. It can feel like there’s a certain amount of pressure to watch, too, in order to stay abreast of the cultural conversation.

In reality, the odds are that only a fraction of people you know have watched Netflix’s latest ‘hit series’. But it’s impossible to tell, because Netflix is notorious for keeping its viewership numbers confidential. One reason is because the streaming service doesn’t want to reveal proprietary information about its products. But another is that Netflix simply doesn’t care about ratings—at least not in the way other television providers do.

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