Morning Update: New Balance turns to damage control; Omnicom unveils ‘McDonald’s only’ agency; NYT subs up 41% after Trump

new-balance-shoes

Digiday: Caught in the Trump maelstrom, New Balance turns to damage control

New Balance is learning exactly how fast it can backpedal.

Ever since customers called for a boycott after the company’s vp of communications said it looked forward to working with President-Elect Trump — and a Neo-Nazi blogger called the shoes “the official shoes of white people” — the Boston-based shoe company has been doing damage control.

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