Morning Update: New Game of Thrones poster a spoiler?; Google tests your light and dark side; Carlsberg offers best job in world

Alex Hayes

November 24, 2015 8:02

https://www.youtube.com/watch?v=HWNY57CAY5U

Creativity: Google’s ‘Star Wars’ Promotion Asks You to Choose Between the Light or Dark Side

Google is the latest to join in the Star Wars hype with a new promotion that recasts its various offerings — from YouTube to Maps to Chrome — in the spirit of the Dark Side or the Light Side, depending on where your allegiance lies.

Today, the brand debuted on Youtube “Awaken the Force Within,” which shows various clips illustrating various pop culture moments around the Light Side and the Dark Side. Ultimately, it asks viewers to pick their side on the Google.com/StarWars, where they’ll have the option to switch their personal Google “universe” to reflect their choice.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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