Morning Update: New Star Trek series; Mulberry’s Christmas spot; Do mall Santas bring people in?; Meet Jupert
Creativity: A Handbag Plays Baby Jesus in Mulberry’s Nativity-Themed Xmas Ad
As the battle for the U.K.’s best Christmas ads gets underway, Mulberry is one of the first out of the gates with this superb effort from Adam&Eve/DDB.
This year’s spot for the brand starts with a man giving his girlfriend a Mulberry handbag for Christmas in their new home, where they’re sitting on the floor surrounded by candles and packing boxes. As she gazes at it in ecstasy, they’re interrupted by visits from some local shepherds, and friends wearing party crowns and bearing gifts. The scene cleverly evolves into a modern-day version of a Nativity tableau — while the boyfriend nearly breaks the moment with his comment, “It’s just a bag?” It ends with the tagline #Mulberry Miracle.
