Morning Update: Norway’s pro-gay Olympic ad; Sochi Beer fridge that only opens for Canadians
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
AdWeek: Norway’s Pro-Gay Olympic Ad Is Cheesy and Absurd, but Also Kind of Incredible
“Thanks to the country’s anti-gay laws, the 2014 Winter Olympics in Russia have turned into a de facto platform for LGBT marketing. Earlier, we had the Canadian ad that said the two-man luge is “a little gay.” Now, we have this crazy spot from Norwegian sports apparel retailer XXL.”