Morning Update: Oct 14 – Snoop Dogg loves Hot Pockets; Popcorn makes people immune to cinema ads; Brands feud on Twitter
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
Mashable: Snoop Dogg Fulfills Kate Upton’s Hot Pocket Dreams
“What do Kate Upton and Snoop Dogg have in common? A deep love of microwaveable meat-filled pastries.
The hot pockets ad pretty much sums up everything that is wrong with advertising today.
Hey Hugh – why don’t you like the spot?
I think it’s bloody brilliant. They use a real life situation – being hungry after a night out drinking. By using a very attractive model doesn’t hurt. Then by setting up the dream sequence you know is ridiculous and they extol all the product benefits within the clip, which I didn’t mind because they used some conflict between snoop and the little guy to suspend some disbelief. And I would hazard a guess that the target market (not I) would buy right in on this. Great use of an iconic track and the Larry King cameo tops it off. It pretty much ticks every box in getting cut through. They’re selling pizza snacks – so I see no legacy of high end values here. It is what it is – enjoy it. And please I’m not having a go at you – just would love to hear your opposing thoughts. I’m very happy to be proven wrong – happens all the time 😉
Hot Pockets video filled with the secret ingredient Innuendo and we all know what Snoop Dog likes to eat!
Have to agree with Hugh on this one. The Client seems to have weighed in a little heavily on this one. Looks like the grade was messed with in the beginning to dial up branding with the red. The food porn is way over the top and unnecessary. Its lost any form of entertainment or comedy and the story is one dimensional and predictable. It features a model who has probably never eaten one before along side a rapper who’ll put his name to anything with an inflated pay check. And its four minutes too long.
It really does sum up all that is wrong with Advertising these days.
I’m with Hugh and Clarke,
If you’re a 15 year old stoner the hot pockets ad might have appealed in 1998, so tacky and overdone i got through less than 1.30 before my stomach turned.