Morning Update: Oct 18 – Verizon celebrates Halloween; Twitter’s Google hire; Why mobile ads don’t work

Miranda Ward

October 18, 2013 9:31

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

https://www.youtube.com/watch?v=o_t5ODfK_Jc

AdWeek: Verizon’s Star Wars Fan Family Puts Other Halloween Costumes to Shame

“There’s a lot for Star Wars fans to love—and for nerdy parents to envy—in this new Halloween-themed spot from mcgarrybowen for Verizon. The highlight is definitely the eccentric costume selection, proving this family is more than your average Star Wars-crazed clan.”

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.