Morning Update: Oct 29 – E-cigarette ad spotted in kids’ app; Phone hacking trial underway; Media outlets embrace events

Miranda Ward

October 29, 2013 9:05

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

https://www.youtube.com/watch?v=PFYHF1w8w3g

AdWeek: Man Develops Friendly, Possibly Obsessive Feelings for Kindle’s Mayday-Button Woman

“Amazon’s three-ad series for the Kindle Fire HDX’s Mayday button, which allows a one-way video chat between users and Amazon experts who can troubleshoot problems, feels like the start of a romantic comedy. Not because it’s funny or cute, but more because it’s absurdly unrealistic.”

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.