Morning Update: Oct 4 – How to do a tourism ad; Macca’s first digital officer; Twitter growing but unprofitable; Newspapers & audiences

This is Morning Update, our overnight wrap up of the international media and marketing news.

Buzzfeed: This is, honestly, the best state tourism ad ever created – Illinois shows how to do an original state tourism ad.

“When you work on ads for State Tourism, you are dealing with State Government. And, getting anything approved that is even remotely interesting is a battle.”