Morning Update: Olivia Wilde breaks barriers; buy a BMW online; MullenLowe’s creative head on disruption; M&C to launch Lida in NYC
https://youtu.be/YhCEoL1pics
Creativity Online: Olivia Wilde Plays a Girl With Down Syndrome in Eye-Opening Film
Actress Olivia Wilde appears in the latest moving film by Saatchi & Saatchi for CoorDown, Italy’s national organization for people with Down Syndrome. Directed by Reed Morano at Pulse Films, the spot highlights World Down Syndrome Day on March 21.
The spot aims to start a conversation around how those living with Down Syndrome see themselves and how they can be disadvantaged when people pre-judge them based on their condition. Wilde plays AnnaRose as she sees herself – an ordinary girl, out with her family, laughing, crying, running and dancing. It’s only at the end we see the real Anna Rose, and she asks, “How do you see me?”
Do we really need to see an able-bodied person to believe that people with Down Syndrome are “ordinary” people? Very problematic.