Morning Update: Sad grandpa transformed in Pornhub Xmas ad; Youtube star: buying clicks ‘lying to yourself’; Bad boy of pharma hits back

https://www.youtube.com/watch?v=jb32Ego033o

AdWeek: A Dirty Old Man Gets the Perfect Gift in Pornhub’s Weird, Uncomfortable Christmas Ad

Pornhub is the latest advertiser to feature a sad old man in its Christmas commercial—an oddly common theme this year. But instead of getting a telescope or faking his own death, what bring a smile to this old geezer’s face is—spoiler alert—free pornography.

The spot, by Madrid agency Officer & Gentleman, pushes the provocative comedy as far as it can by making it a family scenario. Grandpa is sitting around glumly on the couch, wasting time with his loved ones when he could be watching strangers getting it on. Luckily, one of his family members recognizes his melancholy, and has the perfect solution.