Morning Update: Grey global denies ‘award-bait’ ads; Samsung Galaxy’s surfboard; Amazon challenges YouTube; Facebook opens dynamic travel ads
Mumbrella Asia: Grey global creative chief Per Pedersen: We never do work just to win awards
The global creative head at Grey has come to the defence of his agency’s work in Asia, some of which has been called out for taking advantage of serious social issues in developing countries to win awards.
Per Pederson, who chairs Grey’s creative council and leads the network’s global awards agenda, told Mumbrella that the agency never produces work for the sole purpose of winning metal and uses awards as a “testing ground” for ideas.
The Samsung surf board brings back fond memories of the internet fridge
Ah, yes, the Internet fridge. What on earth were they thinking. Surely someone at one of their agencies would have had the gumption to tell them they were off the mark.
The surfboard – bet that sells well!