Morning update – Sept 4 Oz missing persons campaign, Man buys tweets to trash brand

September 4, 2013 8:48

This is Morning Brief, our trial catchup on the media and marketing events that happened while you were asleep.

Ad Age: YouTube Preroll Helps Find Missing Persons for Aussie Police – An Australian online campaign is garnering international media coverage.

To spread awareness about Missing Persons in the country, the agency bought pre-roll space that transformed the usual “Skip” button into “Yes I have (seen)” and “No I haven’t (seen),” so people were forced to think a little before they clicked.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

Topics