Morning Update – Sept 6: LG’s doomsday prank ad; Yahoo!’s new logo; How MailOnline ate news

September 6, 2013 8:55

In the Morning Update, we round up what was going on in the other timezones while you were asleep.

Ad Week: Is This the Most Evil and Sadistic Prankvertising Stunt Yet? – Ad Week asks if this new ad by LG is the most brutal prank ad ever made.

“We’ve seen all manner ofprankvertisingover the past few years, but this campaign from LG—if it’s real and not staged—could be the most brutal example yet.“

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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5 COMMENTS

Matt 6 Sep 13

Mashable story is missing the link, guys.

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Nic Christensen 6 Sep 13

Hi Matt,

Apologies the link is now there.

Cheers

Nic – Mumbrella

Me 6 Sep 13

You have to wonder whether they vetted ‘job candidates’ for heart condition before they subjected them to this. Would be absolutely frigging hilarious if someone experienced a genuine trauma from jejune piece of creative.

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Well done 6 Sep 13

Enjoyed that LG stunt.

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JG 8 Sep 13

Doubt I’d employ someone who couldn’t spot the difference between a video screen and a window.

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