Morning Update: If ‘The Shining’ took place in Ikea; YouTube and Lionsgate created branded series to promote The Hunger Games
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=cqsonfSQk2I#t=34
Mashable: If ‘The Shining’ Took Place in IKEA
“By day, IKEA is the cheery backdrop for two lovebirds in 500 Days of Summer. By night, it’s a desolate maze for Stanley Kubrick’sThe Shining.
The IKEA ad shows pretty much how I feel whenever I am dragged to IKEA by my wife…I fell asleep during the Capitol TV ad.