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AdWeek: Life isn’t easy for a man made of skittles
The best Skittles advertising has always been about anatomical oddities. The examples are endless: the sheepboys, the guy with the living beard, the man whose touch turns everything to Skittles, the angry piñata man.
Now, BBDO Toronto and director Conor Byrne take the theme to its logical conclusion with this amusing short mockumentary about a man who—thanks to a run-in with a rainbow—is completely made of Skittles.
What has happened to the Skittles brand. The idea behind this is good – struck by a rainbow and turned into a skittles man.
But this execution is so poor. It lacks the one thing that used to make the comms great – FUNNY BITS!