Morning Update: Snapchat Memories ‘a sharable archive’; Twitter chasing live-streaming deals; do supermarket ads lack ambition?

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The Verge: Snapchat introduces Memories: a searchable, shareable archive of your snaps

At a time when its social networking rivals are racing to promote more real-time sharing, Snapchat is turning its attention to the past. The company today introduced Memories, a way of saving and sharing old snaps in a private archive inside the main app.

It’s a living, social camera roll in which photos and videos can be organized, edited, and shared long after they are taken. The introduction of Memories represents a significant shift for the famously ephemeral Snapchat — and reflects the app’s growing status as the default camera for millions of users.