Morning Update: Sony Mobile shows how the details make the difference; Ghostbusters star Harold Ramis dies aged 69
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=VZ9HkICDuOI
Creativity-Online: Sony Mobile Shows How Details Make The Difference In Dance-Themed Spot
“adam&eve/DDB London created this dance-themed spot for Sony Mobile, set to the soundtrack of MichaelJackson’s “Slave To The Rhythm.” Promoting the Sony Xperia Z2, which features new 4K screen technology exclusive to Sony, it shows how a choreographer uses his mobile to record and capture events to help inspire him in directing a performance. This includes recording a guy dancing on the subway, and taking his phone into the bath (the new phone is also waterproof). The tagline is “the difference is in the details.” The spot was directed by Ben Newman at Pulse and breaks online today.”
Vale, Harold Ramis.
Amazing body of work.
“Groundhog Day” was his masterpiece.
Masterclass in screenwriting…
Harold Ramis directed and co-wrote Caddyshack the best stupid movie ever made – I loved it as a dumb-arsed teenager and love it even more now I’m supposed to be a grown up. The Gopher laying waste to the golf course was the star and rated his own credit but Billy Murray, Chevy Chase, Rodney Dangerfield and Ted Knight weren’t bad either. Stupidity with class.