Morning update: Sony’s beautiful new spot; Brazil tells people not to wash; News Corp mull Rebekah Brooks comeback

https://www.youtube.com/watch?v=V_DT-mg_3IA

Adweek: Sony Advertises Its ‘Most Beautiful’ TV Picture With One of Its Most Beautiful Ads Ever

Adam&eveDDB and directors Leila and Damien de Blinkk headed to Canada to film this remarkable new spot for Sony’s 4K Ultra HD TV. And indeed, not since Jean-Claude Van Damme and Coors Light have we seen such a noteworthy ad about frozen balls.

Those in question here are blown bubbles that freeze in midair in the icy weather. We see natural crystal-like structures form, with no special effects used. It’s lovely stuff—and surely that much more mind-blowing when actually viewed on a 4K Sony TV. The soundtrack is Josef Salvat’s version of Rihanna’s “Diamonds.”