Morning Update: Steamy hookups for Calvin Klein, Liverpool soccer stars front Nivea ad

Alex Hayes

August 3, 2015 8:38

Creativity Online: Sexting and Tinder take centre stage in edgy Calvin Klein campaign

Steamy hookups are arranged via sexting in Calvin Klein’s latest fashion ad, part of an edgy campaign by Mother New York that aims to make the brand relevant to young people dating in the digital age.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

Topics

Mark Zuckerberg nivea

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Morning Update: Steamy hookups for Calvin Klein, Liverpool soccer stars front Nivea ad

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