Morning Update: Taco joint goes viral with footage of burglary; Coke’s colourblind ad; Austrian Last Christmas DJ punished
AdAge: Vegas Taco Joint Gets Burglarized, Makes Amazing Viral Video Ad From Security-Cam Footage
Starting at 3:32 a.m. on Dec. 16, hapless burglars descended on Frijoles & Frescas Grilled Tacos, a Las Vegas fast-casual restaurant that first opened in 2014, and attempted to rob the place after breaking in. Fortunately, Frijoles has a pretty good security-cam set-up, which captured the wannabe thieves in action. The next day, Frijoles posted a delightful video titled “Burglars Just Want Tacos | Restaurant Trolls Burglars,” which cobbles together security-cam footage and riffs on the absurd premise, as the video’s YouTube description puts it, that “These nice gentlemen came looking for tacos… we think.”
According to YouTube stats, the video racked up about 30,000 views through Dec. 20, but it just blew up, having made Reddit’s homepage last night; as of this writing it’s at nearly 500,000 views, and Frijoles has a bonafide viral video ad — a sort of user-generated viral video ad, at that — on its hands.
